Requirements

• Education: Higher education in marketing, economics, finance or related disciplines;
• Work experience: at least 2 years as a product manager, CVM specialist or digital marketer;
• Experience in attracting B2B partners, onboarding merchants (trade and service enterprises);
• Experience working with marketing automation tools;
• Strong project management skills;
• English: requires a high level of proficiency (Advanced/Fluent);
• Turkish: fluency or confident knowledge at a working level will be an advantage.

Responsibilities:

• Development and launch of targeted campaigns: Design, end-to-end management and optimization of marketing campaigns aimed at increasing Engagement, retaining customers and minimizing Churn Rate;
• Segmentation and personalization: Working with the bank's customer base, allocating micro-segments and setting up trigger, personalized offers based on analytical data;
• Automation of communications: Setting up, testing and automating customer interaction scenarios through the bank's available channels using internal marketing automation tools;
• Management of co-branding programs: Direct participation in the development and operational support of strategic co-branding projects. Building long-term mutually beneficial relationships with key partners, agreeing on joint exclusive promotions, discounts and cashback programs for bank cardholders;
• Regular financial and marketing analysis of the effectiveness of the campaigns carried out; calculation of the return on investment, the cost of attracting and retaining a client;
• Performance metrics monitoring: Monitoring of key performance indicators (KPIs) of the sector: conversion funnels, Churn Rate dynamics, transaction turnover volumes in the partner network.